LG V20

THE OVERVIEW

Two rival teams. One defining game. A documentary-style social series for the LG V20 launch captured the build-up, community pride and emotion of high school football.

THE STRATEGY

Follow both teams through their biggest rivalry game, grounding the phone launch in real people and the moments that matter to them.

MY ROLE

Executive Producer · Laundry Service / Cycle Media

Executive Producer on the production, from development through delivery.