02.1 / Leadership
The teams and systems behind the work.
Five organizations where I built or rebuilt the production capability from the inside: the teams, operating models and commercial structure that let creative work scale.
From a two-person team to a bicoastal studio
Grew an internal studio from two people to about 50 across New York and Los Angeles, with in-house post, 3D animation and the agency’s first broadcast and Super Bowl work.
Read the case →Structure for a fast-growing agency
Standardized bidding, scoping and vendor practice, and tied production directly to sales and financial planning.
Read the case →An operating model for TheStudio
Turned a 75-person in-house team into a shared-service studio serving 10 divisions on a $5M annual P&L, with chargeback pricing and clear accountability.
Read the case →Scaling production and post
Grew the team from 8 to 35 and built the workflows and commercial controls that turned a successful production company into a high-volume, high-quality operation for agencies and global brands.
Read the case →A production department that earns revenue
Built a 20-person production department from a team of five editors, launched Movement Creator Studios and grew production revenue from $300K to a pace above $500K.
Read the case →