Converse

THE OVERVIEW

An athlete partnership announcement on a tight clock: shot in Oklahoma City over 48 hours, edited overnight and launched 48 hours after the shoot. Film and photography introduced Shai Gilgeous-Alexander’s collaboration with Converse.

THE STRATEGY

Capture SGA in an Oklahoma City recording studio and at Paycom Center. Deliver a coordinated asset library for AKQA to shape into social launch content.

MY ROLE

Head of Production & Post · Hayden5

Project Executive Producer, leading the production from pre-production through delivery.