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iHeartRadio
LIVE & EXPERIENTIAL · BRAND KIT · 2018
iHeartRadio Music Festival Brand Kit
A full brand kit for the flagship festival, from ticketing and signage to show opens and in-venue screens.
01.1 · IHEARTMEDIA
Music Festival Brand Kit 2018
THE OVERVIEW
The iHeartRadio Music Festival is the company’s flagship live event. The 2018 brand kit gave it one visual identity across ticketing, social, billboards, on-site signage, TV, print, pitch decks, show opens, artist announcements and in-venue screens.
THE STRATEGY
Build one flexible kit up front and let every team pull from it, so marketing, sales, broadcast and live production stayed consistent. The team also captured the event for iHeartMedia and its brand partners, and those captures became the recap films.
MY ROLE
VP, TheStudio · Executive Producer
Executive produced the brand kit and the event creative built from it.
FILM
STILLS
