CAMPAIGN / 03.01.2

iHeartRadio

LIVE & EXPERIENTIAL · BRAND KIT · 2018

iHeartRadio Country Festival Brand Kit

A brand kit for the country festival, carried across ticketing, signage, broadcast and event content.

01.2 · IHEARTMEDIA

Country Festival Brand Kit 2018

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THE OVERVIEW

The iHeartRadio Country Festival needed its own identity inside the iHeartRadio family. The 2018 brand kit carried it across ticketing, signage, broadcast and event content.

THE STRATEGY

Adapt the flagship festival’s brand-kit system for a country audience, so one set of assets could scale from ticket pages to in-venue screens and the event recap.

MY ROLE

VP, TheStudio · Executive Producer

Executive produced the brand kit and the event creative built from it.

FILM

STILLS

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