CASE STUDY / 06

Amazon Books & Kindle

SOCIAL-FIRST · CREATOR-LED · OWNED + INFLUENCER CHANNELS

Amazon Books: A Creator Program at Scale

A standing roster of 5 to 10 book creators producing about 40 pieces a month, plus a creator-led Prime Big Deal Days campaign.

06 · AMAZON BOOKS & KINDLE

Always On & Prime Big Deal Days

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THE OVERVIEW

A standing roster of 5 to 10 book creators producing about 40 pieces a month, plus a creator-led Prime Big Deal Days campaign.

THE STRATEGY

Treat creators as a standing production team, not one-off posts. Recruiting, briefing, approvals and delivery ran on a monthly rhythm, so the program could flex into a retail moment without starting over.

MY ROLE

SVP, Creative Production & Influencer Partnerships · Movement Strategy

Helped onboard the Amazon Books account and was integral to everything it delivered, from recurring owned-channel content to the Prime Big Deal Days campaign, stepping in as group account director when the account needed one.

Always On

A steady flow of creator-led book content, about 40 pieces a month from 5 to 10 creators, for Amazon Books’ owned channels and influencer communities.

FILM