CAMPAIGN / 03.19

Bud Light

SOCIAL-FIRST · BRAND REFRESH · PHOTOGRAPHY

Bud Light Instagram Brand Refresh

A dedicated photo shoot that built a new image library for Bud Light’s Instagram.

03.19 · BUD LIGHT

Instagram Brand Refresh

THE OVERVIEW

Bud Light wanted a cohesive new look for its Instagram feed and a library of images it could keep publishing.

THE STRATEGY

Plan one dedicated photo shoot around the feed, capturing enough range in a single production to supply the full image library.

MY ROLE

Executive Producer · Laundry Service / Cycle Media

Executive produced the branded photo shoot, from planning and crew through delivery of the final image library.

STILLS