Intuit

THE OVERVIEW

Intuit cast its products as the stars of a holiday rom-com. The campaign centered on a fake movie trailer, Deck the Lanes, supported by a series of movie posters that each paired a rom-com premise with a real small-business or money moment, across TurboTax, Credit Karma, QuickBooks and Mailchimp.

THE STRATEGY

Shoot real talent on set, then use AI tools to build the posters and hero shots around them, so a full slate of holiday “movies” could be produced quickly from one shoot.

MY ROLE

Executive Producer & Post · Movement Strategy

Executive produced the shoot for the trailer and posters and led post-production.