Amazon Books

THE OVERVIEW

Amazon Books’ Best Books of the Year So Far campaign made the editors’ recommendations the start of a larger story. Editor-led films, social content and influencer support introduced the list, while Off the Page brought readers into the authors’ creative worlds.

THE STRATEGY

Build a connected teaser, launch and sustain campaign, from the Top 20 countdown to genre recommendations and creator content. For Off the Page, move beyond the standard press interview: pair an editor with an author in a meaningful creative space. The treatment established five editorial beats, natural light and simultaneous horizontal and vertical capture, giving the series a distinct identity across long-form and social formats.

MY ROLE

SVP, Creative Production & Influencer Partnerships · Movement Strategy

Co-developed the series with the account’s Creative Director, wrote the director’s treatment and directed the first film. Executive produced the Amazon Books shoots and oversaw influencer activation and post-production. Across the Books account, the team completed six shoots in three months, and the author series drove the campaign’s highest engagement, proving the case for narrative storytelling.