CASE STUDY / 12

Apple Music

ANIMATION · EPISODIC · VERSIONED FOR SOCIAL

This Week On: Apple Music’s weekly series

Weekly music stories, brought to life through 3D animation and sharp editing.

12 · APPLE MUSIC

This Week On

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THE OVERVIEW

Weekly music stories, brought to life through 3D animation and sharp editing. A recurring Apple Music series built for the app, with versions for social.

THE STRATEGY

Bring specialist animators and a dedicated Creative Director into one coordinated post-production team, balancing fast turnarounds with a consistent creative standard.

MY ROLE

Head of Production & Post · Hayden5

Oversaw a weekly series versioned for four international markets: briefed on Tuesday, designed and animated, approved by end of day Thursday and live on Friday. Brought in the specialist animation talent and kept creative direction consistent at that pace.

FILM

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