A production department that earns revenue

01

The situation

Movement had an editing team and people producing work across functions, but no production department. The opportunity was to build one around those existing strengths and run it as a revenue-generating function.

02

The build

I built the production organization and how it works, from scoping, staffing and crew selection through production oversight, releases and contractual requirements. New language for production agreements and clearer documentation standards brought business protection into everyday production.

The department also became a growth engine, contributing to new-business pitches, production sales and organic client growth. In partnership with a Group Creative Director, the work moved toward documentary and narrative storytelling, with complex productions overseen from camera and crew through execution. In February 2026 the remit expanded to influencer marketing: connecting creator partnerships with production, creative and account teams, and simplifying talent agreements and payment workflows. That included launching Movement Creator Studios, which briefed creators to produce content against exact briefs, delivering fast, high-quality work in a range of styles at a lower price point, starting with Amazon Books, Amazon Music and Bee. I was also part of the team that brought AI tools to the agency’s designers and editors, deciding which tools to adopt, making sure their use was legally covered and building them into everyday workflows. The result was a leaner team and post-production work that had been sent overseas brought back in-house.

03

The outcome

Production grew from five editors to a 20-person, revenue-generating department with a defined delivery process and a real voice in shaping the agency’s creative work. Revenue reached $300K in its first year and was pacing above $500K by October 2026, with new processes, fees and workflows set to push 2027 higher.