Toyota

THE OVERVIEW

Three athletes. Three hometowns. A mini-documentary series for Team Toyota explored the origins and training journeys of Olympic and Paralympic competitors.

THE STRATEGY

Combine intimate hometown storytelling with a mixed-media visual approach, using multiple camera formats to bring each athlete’s world to life. Produced by Hayden5 in partnership with Meta.

MY ROLE

Head of Production & Post · Hayden5

Executive produced the series: selected the director, helped shape the treatment, oversaw the line producer through planning and sat in post on the edits.